ANOTHER SIMPLE VIRAL MARKETING RELATED INFORMATION (HONG KONG)

While search engines are common and simple tools for searching information, the numbers of links found can result differently even the searching words are slight varied only, like using abbreviations instead of full terms, for example, ‘Viral Marketing in Hong Kong’ vs ‘Viral Marketing in HK’

Below are the numbers of results found in different search engines by using the above-mentioned example:

Yahoo
Viral Marketing in Hong Kong – 1,240,000
Viral Marketing in HK – 174,000

Google
Viral Marketing in Hong Kong – 161,000
Viral Marketing in HK – 134,000

MSN
Viral Marketing in Hong Kong – 436,000

Viral Marketing in HK – 577,000

SIMPLE VIRAL MARKETING RELATED INFORMATION (WORLDWIDE)

When people are trying to look general information through Internet, search engines maybe the immediate tools they need.

What can we get when we search for viral marketing information through some popular search engines like Google, Yahoo, and MSN?

Below are the numbers of results they show when we key in the words ‘Viral Marketing’ in their search bars through service provided by Hong Kong ISP providers:

Yahoo – 54,400,000
Google – 5,770,000
MSN – 4,460,000

Even though there are big different in terms of the number of results, but they have one common area, i.e. they all keep Wikipedia as their 1st result.

BUILD YOUR BUSINESS BY VIRAL MARKETING

Nowadays every company is thinking of the way to promote their business. “How can promote our business online and lower the cost???” Viral marketing can help you.

If you want to learn how to use viral marketing to grow your business, you should understand "what is viral marketing?", "Why using viral marketing?"

If you still want to know more detail, you can read some example, viral marketing culture in Hong Kong. You should use it carefully, as it will create advantage and disadvantage too.

Enjoy to use viral marketing to grow your business now!!!

WHY VIRAL MARKETING CANNOT WORK BETTER THAN TRADITIONAL WORD OF MOUTH STRATEGY IN HONG KONG?

Base on the definition that viral marketing is a strategy to amplify word of mouth in the digital channels (for example through email or social network), it seems that this strategy may be more useful in cities which fulfil 5 criteria,

1) They are well developed cities,
2) The cities have mature Internet infrastructure,
3) The local telephone charge are costly,
4) The citizens live far away from each other and
5) The citizens are frequent Internet users.

The basic requirement to achieve viral marketing is the existing of mature Internet infrastructure that most likely can be found in all well developed cities like Hong Kong, London, New York, etc. But in order to make viral marketing effective, the rest 4 criteria must also need to meet.

Should the citizens live close to each other, for example in Hong Kong, they may meet frequently easily without the need to communicate through Internet; if the telephone charge were low, for example in Hong Kong again, it would be more convenience for them to communicate through voice than typing; after all, if they are not frequent users of Internet which can be affected by population ageing issue directly, viral marketing will not able to work.

It is easy to understand why viral marketing cannot work better than real life word of mouth in Hong Kong, especially when the population ageing goes serious and major high Internet users are youngsters whose aims to use Internet are mainly playing online games or downloading different programs instead of for real communications or information search.

MISTAKE OF SONY'S VIRAL MARKETING CAMPAIGN

You can find many successful viral marketing campaigns in the real world. Do you know any unsuccessful viral marketing campaign? The most famous brand – Sony had done a mistake in viral marketing campaign. Let’s see the below Sony’s PSP campaign, you could learn from their mistake.

Sony has hired “consumer activation” firm “Zipationi” to create a false video-and-blogging approach to generate interest in their flagging PlayStation Portable handheld machine. In addition, the dancer in the video is not a real hip-hop maven. The video, blog, ads featured people portending to be authentic PSP fans creating messages of love, want for the console, but were quickly uncovered by people that the site, blog were actually developed by Sony. Consequently, Sony viral marketing ploy angers consumers.

You can learn that blogs and other social software rely upon the trust of the reader, which is why links and references on many (not all) posts. Transparency is the key in the modern advertising-savvy marketplace. Bad fakes can be spotted a mile away, and good fakes often get found out with a fanfare of negativity.

Reference:
http://www.slymarketing.com/2007/08/sonys-viral-marketing-mistake/