Jul 14, 2009

DISADVANTAGE OF VIRAL MARKETING

Viral Marketing has created many advantage to all of us, however it got the disadvantage too. The main disadvantages of viral marketing are many information to misinforms and mislead the audience. Now I will explain some views that about disadvantage of viral marketing:

The disadvantage of viral Marketing is high risk for marketing communication technique. It depends on the process to transfer the message between the person to person. During the process, it may be reached someone would not interest it or associated with something you do not wanted.

Misleading information will send a wrong message to audience and give a wrong impression to your organization. It is more risky and controversial to traditional marketing. If you done it improperly way, may create negative buzz.

Moreover, it is difficult to control. Viral marketing is about spread the message by word of mouth on the internet. The audience will spread the message what they get, therefore the message should not be too complex. And we are difficult to control and measure what the audience get and transfer to other people.

By using viral marketing to spread the message more effectively, you should be careful to avoid the disadvantage. Let's enjoy using viral marketing to grow your business!

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