In 20 century, consumer behavior have total change because of the education level and technique in nowadays. Become more informative and active consumer, that is not easy to motivate to make purchase.
Consumer seeking many different information and opinion on-line before they make purchase, for example, they like to visit the web-site, checking the opinion from different forum or some share group, therefore on-line marketing already is a very importance marketing platform for distribute the information and promote the products.
In here, I would like to tell my experience to you all, I think it must let you think about the credibility of the Viral Marketing.
2 Years before, I worked in a marketing agency, I had to promote one web-site to the student to increase their the rate and exposure in Hong Kong market.
The web-site have a lot of functions, also is the most popular web-site in H.K., the part of the web-site they were going to promote is about their share platform function.
The main purpose of the promotion is to let the student thinks that, they can get and share a lot of useful information in this web-site, This is the most popular website in Hong Kong.
And the target group is 16 -19 yrs old student.
Basie on these enquiry, I had an idea - " Share my mock paper"
During the month before the A-Level started, I collected all subject of the mock exam paper from 10 different secondary schools and post it by our staff, we pretend is the user, we post the mock paper, answer the paper and give many positive comment on the web-site by using over 100 different user account.
The number of users has been increased obviously. We found that there are many users leave their comments and exam papers on the site after the promotion.
According to this real cases, it can let you think of the credibility in on-line world.
Question Time:
What is that web-site in this case?
(Right answer for gift, 10 quotas only)
Consumer seeking many different information and opinion on-line before they make purchase, for example, they like to visit the web-site, checking the opinion from different forum or some share group, therefore on-line marketing already is a very importance marketing platform for distribute the information and promote the products.
In here, I would like to tell my experience to you all, I think it must let you think about the credibility of the Viral Marketing.
2 Years before, I worked in a marketing agency, I had to promote one web-site to the student to increase their the rate and exposure in Hong Kong market.
The web-site have a lot of functions, also is the most popular web-site in H.K., the part of the web-site they were going to promote is about their share platform function.
The main purpose of the promotion is to let the student thinks that, they can get and share a lot of useful information in this web-site, This is the most popular website in Hong Kong.
And the target group is 16 -19 yrs old student.
Basie on these enquiry, I had an idea - " Share my mock paper"
During the month before the A-Level started, I collected all subject of the mock exam paper from 10 different secondary schools and post it by our staff, we pretend is the user, we post the mock paper, answer the paper and give many positive comment on the web-site by using over 100 different user account.
The number of users has been increased obviously. We found that there are many users leave their comments and exam papers on the site after the promotion.
According to this real cases, it can let you think of the credibility in on-line world.
Question Time:
What is that web-site in this case?
(Right answer for gift, 10 quotas only)
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