SHARE A BOOK OF VIRAL MARKETING

This book have a high credibility about the viral marketing .....

Please take a look...

Wish it can help you all ....in undersatnding about the viral marketing

VIRAL MARKETING VS CREDIBILITY - HUMAN ALWAYS IS THE MASTER OF THE WORLD

Facebook... is the most effective platform to spread out the message to the public in viral marketing promotion...

But How many message is a real case, how you know this is not a viral marketing agency promotion tactic...

This is a good question for the market and the online platform to think about how to keep their platform is a sharing platform but not is a promotion platform...

Keep the credibility of the website is very important, customer becomer more smart and also know what is viral marketing.... So if your want to keep you website become a high credibility website, all of you must keep to check the post...

Computer only is computer ... they cannot define the credibility... Only human... So Human always is the master of the world.

DISADVANTAGE OF VIRAL MARKETING

Viral Marketing has created many advantage to all of us, however it got the disadvantage too. The main disadvantages of viral marketing are many information to misinforms and mislead the audience. Now I will explain some views that about disadvantage of viral marketing:

The disadvantage of viral Marketing is high risk for marketing communication technique. It depends on the process to transfer the message between the person to person. During the process, it may be reached someone would not interest it or associated with something you do not wanted.

Misleading information will send a wrong message to audience and give a wrong impression to your organization. It is more risky and controversial to traditional marketing. If you done it improperly way, may create negative buzz.

Moreover, it is difficult to control. Viral marketing is about spread the message by word of mouth on the internet. The audience will spread the message what they get, therefore the message should not be too complex. And we are difficult to control and measure what the audience get and transfer to other people.

By using viral marketing to spread the message more effectively, you should be careful to avoid the disadvantage. Let's enjoy using viral marketing to grow your business!

VIRAL MARKETING DEVELOPMENT AND CREDIBILITY

Blogger... one of the most comment use for viral marketing tactic, but the development of this tactics will become low credibility...

As my experience, I am working in a marketing agency company for 8 years, the I.T. Development led to the promtoion method and tactic have change a lot in this few years, for using the viral marketing promtuion tactics, many client and company they pay for write the blog by the marketing staff, through their network to spread out the message to the public. For example, Mxd.....(Fastfood), Nxkix (mobile)...

The credibility of viral marketing become lower than before...

VIRAL MARKETING EXAMPLE IN HONG KONG: BA WANG SHAMPOO

YouTube is a website that provides a place that you can upload the videos with no cost. Publics can upload the video they like and share with their friends and the community. This platform helps companies a lot. Firstly, you just sign in with few steps for post video to YouTube, it easy to use and very user friendly. Secondly, you don't need to pay for posting in YouTube. Thirdly, everyone even they were not YouTube member, people can visit and watch the video anytime and anywhere through internet. So, if a company upload an advertisement to YouTube, designed with good viral marketing elements, like a simple and outstanding theme message, the campaign will spread out like virus that target to the whole world.

Following is a local example of viral marketing.

Ba Wang is a well-known China based company. Their brand become famous in Hong Kong because of Jacky Chan endorses their shampoo product. Many people interested in Jacky Chan's speech in the advertisement, and discussed with peers. This advertisement got more than 250,000 people views.

Link to Ba Wang shampoo (Jacky Chan) advertisement video:


At the same period, the popular movie "Ponyo on the cliff by the sea" aroused most of Hong Kong people's interest. Ba Wang reorganized their advertisement and posted to YouTube, with the melody of "Ponyo on the cliff by the sea" theme song and added in Jacky Chan's speech as the lyrics.

Link to "Ponyo" version Ba Wang shampoo video:


This "Ponyo" version video reached more than 1,730,000 people and many people willing to share with others through different channel such as facebook. People created groups to discuss and share their feelings and wordings. This action made Ba Wang shampoo and Jacky Chan becomes the hot topic of discussion again.

JIBJAB - HE'S BARACK OBAMA

JibJab does eCards, but they're probably best known for meme worthy videos, a prime example being their election video ditty in 2008. And if history is any indication, these guys will create quite a stir with their latest video, He's Barack Obama.

The head honchos at JibJab, brothers Gregg and Evan Spiridellis, are debuting their latest creation in front of the President himself. The duo is showing off their soon-to-be viral video hit in front of Barack Obama at the 65th Annual Radio and Television Correspondents Dinner on 19 June, 2009.



This video has used 3D + stop motion + after effect + retroaction which made it got a lot of hit rate in the web and become popular around the world. You can find how to make this video and the storyboard from their blog.

JibJab is a very good example to show us that how to utilizes viral marketing to promote their company. Beside to show this video in front of Barack Obama, they also publicize themselves through Facebook, MySpace, Twitter, YouTube, etc.

With these viral marketing effects, JibJab can spread like a virus. Everyone wants to see it and when they do and they all want to share it to others.

VIRAL MARKETING IN HONG KONG – PRODUCT PROMOTION CAMPAIGN

Viral marketing is a strategy that attracts a huge amount of people via the internet with no promotion cost. It is said to be a word-of-mouth communication and acts as a natural virus or a computer virus since its spreading rate is fairly fast and the degree of effectiveness is so high.

Body Shop is a real example which shows that viral marketing make it become successful. The new Tea Tree products from Body Shop have been using these amazing viral marketing tools in promotion and it spreads as a virus rapidly in HK.

Body shop has used a popular communication site ,Facebook , the community platform ,in order to show updated information about their new products. You can find a facebook logo on its website which will directly link users to its created facebook group .

In this group, people can receive a coupon to have a trial pack of the new tea tree products after they have become a fan of it.

Furthermore, Body Shop will also post latest information of its products in the facebook site, such as product ingredients, how to use the products, the functions and effectiveness of the particular product.

Moreover, readers can obtain all promotion statuses from this group owing to the information will be regularly updated by Body shop such us its road show videos.



Apart from using Facebook as a medium, Body Shop also invites bloggers to use its new products and ask them to share their experiences after using them,which is a simple way of promoting its goods.

http://apple113.blogspot.com/2009/07/blog-post_6751.html

All in all, we can observe that Body Shop has been using different viral marketing tools to promote their new products through videos , community platform and website.