Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Some people maintain that viral marketing is any marketing activity that accelerates and amplifies word of mouth in the digital domain.
The two main forms of online viral marketing are through passalong-emails or discussions within social networks.
Passalong has worked well for video clips, either where they are attached to the email or where the email contains a link to download the chip.
Social networks play an importance role in influencing perceptions about brands, products and suppliers. Large differences in gender and age on the types of products discussed, but recommendations on restaurants, computers, movies and vehicles are popular in all categories.
When planning integrated campaigns, it is important to note that the online viral affect can be amplified through offline media mentions or advertising either on TV and radio or in print.
Below are some useful video related to Viral Marketing:
What’s Viral Marketing
http://www.youtube.com/watch?v=jygF35PJlyY&feature=related
Secrets of Viral Marketing
http://www.youtube.com/watch?v=ABo4JUIBxXs&feature=related
Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Some people maintain that viral marketing is any marketing activity that accelerates and amplifies word of mouth in the digital domain.
The two main forms of online viral marketing are through passalong-emails or discussions within social networks.
Passalong has worked well for video clips, either where they are attached to the email or where the email contains a link to download the chip.
Social networks play an importance role in influencing perceptions about brands, products and suppliers. Large differences in gender and age on the types of products discussed, but recommendations on restaurants, computers, movies and vehicles are popular in all categories.
When planning integrated campaigns, it is important to note that the online viral affect can be amplified through offline media mentions or advertising either on TV and radio or in print.
Below are some useful video related to Viral Marketing:
What’s Viral Marketing
http://www.youtube.com/watch?v=jygF35PJlyY&feature=related
Secrets of Viral Marketing
http://www.youtube.com/watch?v=ABo4JUIBxXs&feature=related
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