REAL CASE STUDY FOR VIRAL MARKETING

Real case study for Viral Marketing

A marketing company uploaded its company video on "YouTube" for promoting its company and brief audience about viral marketing.

This is a real case in practicing viral marketing through one of the marketing channels-"YouTube"


"Killer YouTube Video Marketing - Viral Case Study"

THE BEST INTERNATIONAL VIRAL CAMPAIGN - 「THE BEST JOB IN THE WORLD」

「The Best Job in the World」raised from Australia Tourism Queensland to hire an Island Caretaker to clean the pool, feed the fishes, collect mails, introduce the unique beauty and share experiences of exploring the Island Islands of the Great Barrier Reef, Queensland Australia to others.

This is a well known and a very successful global Viral Marketing campaign in 2009 1st half year and has win a Cannes Lions 2009 Best International PR campaign Grand Prix.

This campaign had a significant global reach across the media and generated such a high volume and highly impassioned response from consumers. Global news coverage included CNN stories, BBC documentaries, TIME magazine articles and everything in between.

And the results are amazing:

- More than US$100M worth of media coverage (from a budget of $US1.2M)

- In 56 days islandreefjob had 6,849,504 visitors- 34,684 applicants from 201 countries

- 47,548,514 page views with an average of 8.62 minutes spent on the site

- A Google search for “best job in the world island” achieves about 52,500,000 listings, and 231,355 blogs

It's a very good and sucessful example to show us that how to make your marketing campaign through Viral Marketing!

Reference:

http://work.canneslions.com/pr/

JIBJAB - HE'S BARACK OBAMA

JibJab does eCards, but they're probably best known for meme worthy videos, a prime example being their election video ditty in 2008. And if history is any indication, these guys will create quite a stir with their latest video, He's Barack Obama.

The head honchos at JibJab, brothers Gregg and Evan Spiridellis, are debuting their latest creation in front of the President himself. The duo is showing off their soon-to-be viral video hit in front of Barack Obama at the 65th Annual Radio and Television Correspondents Dinner on 19 June, 2009.



This video has used 3D + stop motion + after effect + retroaction which made it got a lot of hit rate in the web and become popular around the world. You can find how to make this video and the storyboard from their blog.

JibJab is a very good example to show us that how to utilizes viral marketing to promote their company. Beside to show this video in front of Barack Obama, they also publicize themselves through Facebook, MySpace, Twitter, YouTube, etc.

With these viral marketing effects, JibJab can spread like a virus. Everyone wants to see it and when they do and they all want to share it to others.

VIRAL MARKETING IN HONG KONG – PRODUCT PROMOTION CAMPAIGN

Viral marketing is a strategy that attracts a huge amount of people via the internet with no promotion cost. It is said to be a word-of-mouth communication and acts as a natural virus or a computer virus since its spreading rate is fairly fast and the degree of effectiveness is so high.

Body Shop is a real example which shows that viral marketing make it become successful. The new Tea Tree products from Body Shop have been using these amazing viral marketing tools in promotion and it spreads as a virus rapidly in HK.

Body shop has used a popular communication site ,Facebook , the community platform ,in order to show updated information about their new products. You can find a facebook logo on its website which will directly link users to its created facebook group .

In this group, people can receive a coupon to have a trial pack of the new tea tree products after they have become a fan of it.

Furthermore, Body Shop will also post latest information of its products in the facebook site, such as product ingredients, how to use the products, the functions and effectiveness of the particular product.

Moreover, readers can obtain all promotion statuses from this group owing to the information will be regularly updated by Body shop such us its road show videos.



Apart from using Facebook as a medium, Body Shop also invites bloggers to use its new products and ask them to share their experiences after using them,which is a simple way of promoting its goods.

http://apple113.blogspot.com/2009/07/blog-post_6751.html

All in all, we can observe that Body Shop has been using different viral marketing tools to promote their new products through videos , community platform and website.