「The Best Job in the World」raised from Australia Tourism Queensland to hire an Island Caretaker to clean the pool, feed the fishes, collect mails, introduce the unique beauty and share experiences of exploring the Island Islands of the Great Barrier Reef, Queensland Australia to others.
This is a well known and a very successful global Viral Marketing campaign in 2009 1st half year and has win a Cannes Lions 2009 Best International PR campaign Grand Prix.
This campaign had a significant global reach across the media and generated such a high volume and highly impassioned response from consumers. Global news coverage included CNN stories, BBC documentaries, TIME magazine articles and everything in between.
And the results are amazing:
- More than US$100M worth of media coverage (from a budget of $US1.2M)
- In 56 days islandreefjob had 6,849,504 visitors- 34,684 applicants from 201 countries
- 47,548,514 page views with an average of 8.62 minutes spent on the site
- A Google search for “best job in the world island” achieves about 52,500,000 listings, and 231,355 blogs
It's a very good and sucessful example to show us that how to make your marketing campaign through Viral Marketing!
Reference:
Posts
No comments:
Post a Comment