Jul 1, 2009

VIRAL CHANNEL - FACEBOOK



"Bye! Chat with you on Facebook!"
"Leave me a message on Facebook!"
"I will upload photos on Facebook and tagged you."
"Did you watch the Youtube on Facebook?"
You can hear the word "Facebook" in every where in every second.

"Facebook" is like air, you need to live with it. If you don’t have "Facebook" or you even don’t know what is "Facebook", I am sure you are not living on the earth. In nowadays, if people don’t have "Facebook", they will die soon.

"Facebook" is a free access social networking website. People can join networks to connect and interact with others in different countries. You can find your old friends or even your kindergarten schoolmates in "Facebook". Of course, you are welcome to make any new friends over the world.

"Facebook"is not only the king of social networking but also viral marketing.

Facebook's chef operating officer, Sheryl Sandberg, "You want to target everyone? We can give you that, our core focus is on demand generation - on knowing who you are and showing things that will interest you."

Link to Facebook COO Sheryl Sandberg Interview:


"Facebook" can be used as online advertising to promote products and enhance brand positioning. Whatever you wrote, whatever you uploaded or whatever you posted will spread out within 1 second. All your friends will share your things through "Facebook".

VIRAL MARKETING CAMPAIGN SHOULD HAVE VIRAL MESSAGE

What comes to mind when you hear or see the term Viral Marketing? A virus?

The power of viral marketing is substantial, as the value of your campaign can increase exponentially.

In viral marketing campaigns, one of the most important components is viral message.

With viral marketing, marketers want their viral message to get passed on. For this type of viral marketing to be successful, marketers have to start with great content that recipients will want to share with others. The most important element of all messages is to create a very strong emotion and good storytelling. The more touching the video, the bigger the audience it will attract. Then, your viral marketing campaigns will suddenly get a life of its own – and start to spread like a virus.

Viral marketing is all about a good story and emotions. Viral marketing will only be successful if the viral message is good enough or valuable enough to be passed along.

Let’s see Korea Lotte’s 2% bottled water video!
Lotte company uploaded the 2% bottled water video to the YouTube site.
The main ingredient of the video was not the bottled water, but the story. YouTube viewers started to email the video to friends and embed it in their blogs. Through viral marketing, the video was viewed more than 100,000 times. Many were deeply touched by this very successful viral and interactive campaign which should have help raised the 2% branding tremendously.

Link to Korea Lotte’s 2% bottled video:

http://www.youtube.com/watch?v=NJiKkworQ_c


Link to viral marketing campaign:
http://danzarrella.com/examples-of-viral-marketing-campaigns.html

ADVANTAGE OF VIRAL MARKETING

Nowadays, there are many media tools to disposal the information in the mass market, therefore the consumer would shift away those information. It may include something they are interest.

Viral Marketing is a way to continuing change the preference of the consumer by word of mouth, although it has creating both positive and negative implications. For the advantage of Viral Marketing, it offers the opportunity to break through the clutter by providing a brand/ product experience and information to the target market. It allows to specific the target market and more effectively reach the audience.

Using Viral marketing to distribute information would be more effectively, such as article, video directories, blogs, forums, etc. to spread the information with the target audience. It can spread immediately.

It is unlike the traditional advantage technique. Viral marketing is focus with the material that consumers want to spread proactively and spend time to interact it.

By using the viral marketing, the people may pass the information to their friends that they are believed and interest. Therefore, it will be more trustful than the regular advertising.

Those are the some points about the advantage of performing “word of mouth” viral marketing. Do you have any point of it, share with us!