Jul 1, 2009

ADVANTAGE OF VIRAL MARKETING

Nowadays, there are many media tools to disposal the information in the mass market, therefore the consumer would shift away those information. It may include something they are interest.

Viral Marketing is a way to continuing change the preference of the consumer by word of mouth, although it has creating both positive and negative implications. For the advantage of Viral Marketing, it offers the opportunity to break through the clutter by providing a brand/ product experience and information to the target market. It allows to specific the target market and more effectively reach the audience.

Using Viral marketing to distribute information would be more effectively, such as article, video directories, blogs, forums, etc. to spread the information with the target audience. It can spread immediately.

It is unlike the traditional advantage technique. Viral marketing is focus with the material that consumers want to spread proactively and spend time to interact it.

By using the viral marketing, the people may pass the information to their friends that they are believed and interest. Therefore, it will be more trustful than the regular advertising.

Those are the some points about the advantage of performing “word of mouth” viral marketing. Do you have any point of it, share with us!

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