What comes to mind when you hear or see the term Viral Marketing? A virus?
The power of viral marketing is substantial, as the value of your campaign can increase exponentially.
In viral marketing campaigns, one of the most important components is viral message.
With viral marketing, marketers want their viral message to get passed on. For this type of viral marketing to be successful, marketers have to start with great content that recipients will want to share with others. The most important element of all messages is to create a very strong emotion and good storytelling. The more touching the video, the bigger the audience it will attract. Then, your viral marketing campaigns will suddenly get a life of its own – and start to spread like a virus.
Viral marketing is all about a good story and emotions. Viral marketing will only be successful if the viral message is good enough or valuable enough to be passed along.
Let’s see Korea Lotte’s 2% bottled water video!
Lotte company uploaded the 2% bottled water video to the YouTube site.
The main ingredient of the video was not the bottled water, but the story. YouTube viewers started to email the video to friends and embed it in their blogs. Through viral marketing, the video was viewed more than 100,000 times. Many were deeply touched by this very successful viral and interactive campaign which should have help raised the 2% branding tremendously.
Link to Korea Lotte’s 2% bottled video:
http://www.youtube.com/watch?v=NJiKkworQ_c
Link to viral marketing campaign:
http://danzarrella.com/examples-of-viral-marketing-campaigns.html
The power of viral marketing is substantial, as the value of your campaign can increase exponentially.
In viral marketing campaigns, one of the most important components is viral message.
With viral marketing, marketers want their viral message to get passed on. For this type of viral marketing to be successful, marketers have to start with great content that recipients will want to share with others. The most important element of all messages is to create a very strong emotion and good storytelling. The more touching the video, the bigger the audience it will attract. Then, your viral marketing campaigns will suddenly get a life of its own – and start to spread like a virus.
Viral marketing is all about a good story and emotions. Viral marketing will only be successful if the viral message is good enough or valuable enough to be passed along.
Let’s see Korea Lotte’s 2% bottled water video!
Lotte company uploaded the 2% bottled water video to the YouTube site.
The main ingredient of the video was not the bottled water, but the story. YouTube viewers started to email the video to friends and embed it in their blogs. Through viral marketing, the video was viewed more than 100,000 times. Many were deeply touched by this very successful viral and interactive campaign which should have help raised the 2% branding tremendously.
Link to Korea Lotte’s 2% bottled video:
http://www.youtube.com/watch?v=NJiKkworQ_c
Link to viral marketing campaign:
http://danzarrella.com/examples-of-viral-marketing-campaigns.html
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