You can find many successful viral marketing campaigns in the real world. Do you know any unsuccessful viral marketing campaign? The most famous brand – Sony had done a mistake in viral marketing campaign. Let’s see the below Sony’s PSP campaign, you could learn from their mistake.
Sony has hired “consumer activation” firm “Zipationi” to create a false video-and-blogging approach to generate interest in their flagging PlayStation Portable handheld machine. In addition, the dancer in the video is not a real hip-hop maven. The video, blog, ads featured people portending to be authentic PSP fans creating messages of love, want for the console, but were quickly uncovered by people that the site, blog were actually developed by Sony. Consequently, Sony viral marketing ploy angers consumers.
You can learn that blogs and other social software rely upon the trust of the reader, which is why links and references on many (not all) posts. Transparency is the key in the modern advertising-savvy marketplace. Bad fakes can be spotted a mile away, and good fakes often get found out with a fanfare of negativity.
Sony has hired “consumer activation” firm “Zipationi” to create a false video-and-blogging approach to generate interest in their flagging PlayStation Portable handheld machine. In addition, the dancer in the video is not a real hip-hop maven. The video, blog, ads featured people portending to be authentic PSP fans creating messages of love, want for the console, but were quickly uncovered by people that the site, blog were actually developed by Sony. Consequently, Sony viral marketing ploy angers consumers.
You can learn that blogs and other social software rely upon the trust of the reader, which is why links and references on many (not all) posts. Transparency is the key in the modern advertising-savvy marketplace. Bad fakes can be spotted a mile away, and good fakes often get found out with a fanfare of negativity.
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