YouTube is a website that provides a place that you can upload the videos with no cost. Publics can upload the video they like and share with their friends and the community. This platform helps companies a lot. Firstly, you just sign in with few steps for post video to YouTube, it easy to use and very user friendly. Secondly, you don't need to pay for posting in YouTube. Thirdly, everyone even they were not YouTube member, people can visit and watch the video anytime and anywhere through internet. So, if a company upload an advertisement to YouTube, designed with good viral marketing elements, like a simple and outstanding theme message, the campaign will spread out like virus that target to the whole world.
Following is a local example of viral marketing.
Ba Wang is a well-known China based company. Their brand become famous in Hong Kong because of Jacky Chan endorses their shampoo product. Many people interested in Jacky Chan's speech in the advertisement, and discussed with peers. This advertisement got more than 250,000 people views.
Link to Ba Wang shampoo (Jacky Chan) advertisement video:
At the same period, the popular movie "Ponyo on the cliff by the sea" aroused most of Hong Kong people's interest. Ba Wang reorganized their advertisement and posted to YouTube, with the melody of "Ponyo on the cliff by the sea" theme song and added in Jacky Chan's speech as the lyrics.
Link to "Ponyo" version Ba Wang shampoo video:
This "Ponyo" version video reached more than 1,730,000 people and many people willing to share with others through different channel such as facebook. People created groups to discuss and share their feelings and wordings. This action made Ba Wang shampoo and Jacky Chan becomes the hot topic of discussion again.
Following is a local example of viral marketing.
Ba Wang is a well-known China based company. Their brand become famous in Hong Kong because of Jacky Chan endorses their shampoo product. Many people interested in Jacky Chan's speech in the advertisement, and discussed with peers. This advertisement got more than 250,000 people views.
Link to Ba Wang shampoo (Jacky Chan) advertisement video:
At the same period, the popular movie "Ponyo on the cliff by the sea" aroused most of Hong Kong people's interest. Ba Wang reorganized their advertisement and posted to YouTube, with the melody of "Ponyo on the cliff by the sea" theme song and added in Jacky Chan's speech as the lyrics.
Link to "Ponyo" version Ba Wang shampoo video:
This "Ponyo" version video reached more than 1,730,000 people and many people willing to share with others through different channel such as facebook. People created groups to discuss and share their feelings and wordings. This action made Ba Wang shampoo and Jacky Chan becomes the hot topic of discussion again.
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Very goood viral marketing tactic
ReplyDeleteI agree. Have you bought Ba Wang share?
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