VIRAL MARKETING EXAMPLE IN HONG KONG: OLAY TOTAL EFFECTS

Olay is one of the most recognizable brands in the world. Many product lines with different function under this brand, and Total Effects is one of the sell well product line with a good comment in Asia especially in Hong Kong.

Olay launched a campaign named - “Sharing Olay Total Effects” at the end of 2008. This campaign has been using the viral marketing tools to expand the size of their target marketing and build a good relationship with their existing customers.

“Sharing Olay Total Effects” campaign encourages customers sharing their comments and opinions in their website www.totaleffects.net. Consumers will be guided to upload a self photo took with the product of Olay Total Effects, and recommend this product to their friends by sending email through their website. After they invite their friends, the users can get a sample as a gift. They also can comment the products and get the information of Olay Total Effects products through this website.

Link to Sharing Olay Total Effects advertisement video:


In addition, this website has been save all the customers’ data such as customers’ name, email address, age, and other personal information when they sign in to be their member and attend this event. These data can help to know more about their customers and provide more suitable products or information to retain their customers.