SUCCESSFUL OF VIRAL MARKETING HOMEWORK WITH SEO IN HK

Through this project, We learned a lot of useing SEO technique.

Finally successful to go to the first page..

Thank you SEO

EXAMPLE OF VIRAL MARKETING: e-zone

e-zone is the best of PC and digital magazine in Hong Kong. They have been using the viral marketing tools to promote their brand and product by create the platform from facebook and twitter. They will update the latest information and content to those platform and they try to reach more targeted publics through these channel.



Link to e-zone facebook group news:
http://www.e-zone.com.hk/news.php?documentid=6174

Link to e-zone twitter news:
http://www.e-zone.com.hk/news.php?documentid=6175

EXAMPLE OF VIRAL MARKETING - HOW TO SELL SOAP?

In the video, it will explain how can you to sell the soap by viral maketing. Nowadays many campany are try to use viral marketing as a tools.

Let's see the video to understand it:

VIRAL MARKETING RAISING IN HONG KONG

Viral Marketing was raising in Hong Kong rapidly in this few years.

Following the blog and website creation process become more convience in this 2-3 years, people can easy to share their opinion and experience in the internet also the viral marketing agency.

Easy for using, easy for sharing, digital development led to the viral marketing promotion tactic more comment but decrease the credibility of the viral marketing.

SEO AND VIRAL MARKETING IN HONG KONG

SEO can make the blog, website become more famous, through the SEO technique, make your website become more high ranking in the organic search engine . it can increase the credibility of the blog. This is the most important part of doing viral marketing online

VIRAL MARKETING IN HONG KONG MARKET - Le Point

Consumers tend to seek out and listen to word of mouth more when the purchase decision is risky and high involvement brands. Buying property is a high involvement process due to the high priced, more complex and more personally relevant. Nowadays, consumers not only go to see the model house, but also search information and rely on opinions coming from the videos, websites and forum. So, marketers should be aware of word of mouth and monitor it closely in Hong Kong property market.

Let’s see viral marketing in Hong Kong - property market example: Hong Kong Tseng Kwan O “Le Point” examination reports on I-Cable program.

Link to Le Point video 1




Link to Le Point video 2




Link to HKITALK
http://www.hkitalk.net/HKiTalk2/viewthread.php?tid=376525


Link to HKGOLDEN forum
http://forum4.hkgolden.com/view.aspx?message=1767712&page=5


Link to discussion
http://hongkong.asiaxpat.com/forums/hong-kong-property/threads/114098/hong-kong-property-prices/

EXAMPLE OF VIRAL MARKETING

Many companies use their website with Viral Marketing
One of the example is "Calfornia Fitness".
Consumers can have trial of their service by registeration through online.
Consumers can go to their company website and register for 1 week complimentary guest pass for free.

VIRAL MARKETING EXAMPLE IN HONG KONG: OLAY TOTAL EFFECTS

Olay is one of the most recognizable brands in the world. Many product lines with different function under this brand, and Total Effects is one of the sell well product line with a good comment in Asia especially in Hong Kong.

Olay launched a campaign named - “Sharing Olay Total Effects” at the end of 2008. This campaign has been using the viral marketing tools to expand the size of their target marketing and build a good relationship with their existing customers.

“Sharing Olay Total Effects” campaign encourages customers sharing their comments and opinions in their website www.totaleffects.net. Consumers will be guided to upload a self photo took with the product of Olay Total Effects, and recommend this product to their friends by sending email through their website. After they invite their friends, the users can get a sample as a gift. They also can comment the products and get the information of Olay Total Effects products through this website.

Link to Sharing Olay Total Effects advertisement video:


In addition, this website has been save all the customers’ data such as customers’ name, email address, age, and other personal information when they sign in to be their member and attend this event. These data can help to know more about their customers and provide more suitable products or information to retain their customers.

EXPERIENCE OF VIRAL MARKETING THROUGH SOCIAL NETWORK (FACEBOOK)

Whoever use Internet will have chances to come across with viral marketing, especially with the connection of social network.

I would like to share with you how I was affected by viral marketing in Facebook through the enclosed link and picture which I extracted from my account (all personal information were covered) ~ Sense the power of viral marketing now?!

It is a trailer from Pixar which named "Up - Trailer for Pixar's New Movie" source from YouTube.

ANOTHER SIMPLE VIRAL MARKETING RELATED INFORMATION (HONG KONG)

While search engines are common and simple tools for searching information, the numbers of links found can result differently even the searching words are slight varied only, like using abbreviations instead of full terms, for example, ‘Viral Marketing in Hong Kong’ vs ‘Viral Marketing in HK’

Below are the numbers of results found in different search engines by using the above-mentioned example:

Yahoo
Viral Marketing in Hong Kong – 1,240,000
Viral Marketing in HK – 174,000

Google
Viral Marketing in Hong Kong – 161,000
Viral Marketing in HK – 134,000

MSN
Viral Marketing in Hong Kong – 436,000

Viral Marketing in HK – 577,000

SIMPLE VIRAL MARKETING RELATED INFORMATION (WORLDWIDE)

When people are trying to look general information through Internet, search engines maybe the immediate tools they need.

What can we get when we search for viral marketing information through some popular search engines like Google, Yahoo, and MSN?

Below are the numbers of results they show when we key in the words ‘Viral Marketing’ in their search bars through service provided by Hong Kong ISP providers:

Yahoo – 54,400,000
Google – 5,770,000
MSN – 4,460,000

Even though there are big different in terms of the number of results, but they have one common area, i.e. they all keep Wikipedia as their 1st result.

BUILD YOUR BUSINESS BY VIRAL MARKETING

Nowadays every company is thinking of the way to promote their business. “How can promote our business online and lower the cost???” Viral marketing can help you.

If you want to learn how to use viral marketing to grow your business, you should understand "what is viral marketing?", "Why using viral marketing?"

If you still want to know more detail, you can read some example, viral marketing culture in Hong Kong. You should use it carefully, as it will create advantage and disadvantage too.

Enjoy to use viral marketing to grow your business now!!!

WHY VIRAL MARKETING CANNOT WORK BETTER THAN TRADITIONAL WORD OF MOUTH STRATEGY IN HONG KONG?

Base on the definition that viral marketing is a strategy to amplify word of mouth in the digital channels (for example through email or social network), it seems that this strategy may be more useful in cities which fulfil 5 criteria,

1) They are well developed cities,
2) The cities have mature Internet infrastructure,
3) The local telephone charge are costly,
4) The citizens live far away from each other and
5) The citizens are frequent Internet users.

The basic requirement to achieve viral marketing is the existing of mature Internet infrastructure that most likely can be found in all well developed cities like Hong Kong, London, New York, etc. But in order to make viral marketing effective, the rest 4 criteria must also need to meet.

Should the citizens live close to each other, for example in Hong Kong, they may meet frequently easily without the need to communicate through Internet; if the telephone charge were low, for example in Hong Kong again, it would be more convenience for them to communicate through voice than typing; after all, if they are not frequent users of Internet which can be affected by population ageing issue directly, viral marketing will not able to work.

It is easy to understand why viral marketing cannot work better than real life word of mouth in Hong Kong, especially when the population ageing goes serious and major high Internet users are youngsters whose aims to use Internet are mainly playing online games or downloading different programs instead of for real communications or information search.

MISTAKE OF SONY'S VIRAL MARKETING CAMPAIGN

You can find many successful viral marketing campaigns in the real world. Do you know any unsuccessful viral marketing campaign? The most famous brand – Sony had done a mistake in viral marketing campaign. Let’s see the below Sony’s PSP campaign, you could learn from their mistake.

Sony has hired “consumer activation” firm “Zipationi” to create a false video-and-blogging approach to generate interest in their flagging PlayStation Portable handheld machine. In addition, the dancer in the video is not a real hip-hop maven. The video, blog, ads featured people portending to be authentic PSP fans creating messages of love, want for the console, but were quickly uncovered by people that the site, blog were actually developed by Sony. Consequently, Sony viral marketing ploy angers consumers.

You can learn that blogs and other social software rely upon the trust of the reader, which is why links and references on many (not all) posts. Transparency is the key in the modern advertising-savvy marketplace. Bad fakes can be spotted a mile away, and good fakes often get found out with a fanfare of negativity.

Reference:
http://www.slymarketing.com/2007/08/sonys-viral-marketing-mistake/

REAL CASE STUDY FOR VIRAL MARKETING

Real case study for Viral Marketing

A marketing company uploaded its company video on "YouTube" for promoting its company and brief audience about viral marketing.

This is a real case in practicing viral marketing through one of the marketing channels-"YouTube"


"Killer YouTube Video Marketing - Viral Case Study"

FUNNY CARTOON FOR VIRAL MARKETING

Let's learn Viral Marketing with funny cartoon!!!

Do you feel bored with Viral Marketing? Just like the man in the cartoon?

If yes, click this cartoon. Viral marketing boy will teach you viral marketing in a funny way~

Let's learn and laugh together!

~Viral Marketing (Creative Cultures Promo)~

THE POWER OF VIRAL MARKETING

Let's hear the CEO tell you about the power of Viral Marketing and Web 2.0

You can't talk about Web 2.0 without talking about viral marketing. Viral marketing is the most powerful element of Web 2.0 marketing.Viral marketing refers to the marketing of a product naturally by word-of- mouth on internet communities such as social media websites. But viral marketing is much more than word-of-mouth marketing. Viral marketing can spread much more quickly and reach way more people than word-of-mouth can.

"Web 2.0 and the Power of Viral Marketing"

WHAT IS VIRAL MARKETING?

How does the viral marketing run?

Let's watch this video and you can find the answer~

"Viral Marketing Serivce"

VIRAL MARKETING TACTIC - THE BEST JOB OF THE WORLD

According to this case, they use the event to attract the media and public awareness ...

Is a very successful to use of the Viral Marketing Tactic and WOM Tactic

THE BEST INTERNATIONAL VIRAL CAMPAIGN - 「THE BEST JOB IN THE WORLD」

「The Best Job in the World」raised from Australia Tourism Queensland to hire an Island Caretaker to clean the pool, feed the fishes, collect mails, introduce the unique beauty and share experiences of exploring the Island Islands of the Great Barrier Reef, Queensland Australia to others.

This is a well known and a very successful global Viral Marketing campaign in 2009 1st half year and has win a Cannes Lions 2009 Best International PR campaign Grand Prix.

This campaign had a significant global reach across the media and generated such a high volume and highly impassioned response from consumers. Global news coverage included CNN stories, BBC documentaries, TIME magazine articles and everything in between.

And the results are amazing:

- More than US$100M worth of media coverage (from a budget of $US1.2M)

- In 56 days islandreefjob had 6,849,504 visitors- 34,684 applicants from 201 countries

- 47,548,514 page views with an average of 8.62 minutes spent on the site

- A Google search for “best job in the world island” achieves about 52,500,000 listings, and 231,355 blogs

It's a very good and sucessful example to show us that how to make your marketing campaign through Viral Marketing!

Reference:

http://work.canneslions.com/pr/

VIRAL MARKETING CULTURE IN HONG KONG

Do you think the viral marketing culture is start from the chat room??

In my opinion I think thes viral marketing culture in Hong Kong was started from:

1. Chat room
2. icq
3. msn
4. facebook

VIRAL MARKETING HK CULTURE

Anyone know the culture of viral marketing in HK start from ?

VIRAL MARKETING IN HONG KONG - AGENCY USUAL TACTIC

Some Viral Marketing Tactics of Viral Marketing Agency in HK

Viral Marketing Tactic 1: Blogger
a. Celebrity has been invited to write the blog and share their "good " experience in using some product or restaurant, through this viral marketing tactic to increase the "products" exposure and reputitation.

b. Employ some marketing agency and aske them pretend as a real user to share the "good and positive" opinion on the blog


Viral Marketing Tactic 2 : Share in forum
a. Viral Marketing agency ask for use different accounts to post many good wordings on the popular forum and increase the brand reputitation

Viral Marketing Tactic 3: Facebook and Youtube
a. Through these platform to share the comment and relate message to the public, through funny appeal to attract the audience.

VIRAL MARKETING CHANNEL - YOUTUBE

"YouTube" is a video sharing website on which users can upload and share videos.
Individuals can upload whatever they want onto "YouTube". All people can watch the videos online while registered users are permitted to upload unlimited number of videos.

With sounds and images in videos, "YouTube" becomes another significant viral marketing channel. Many people promote their products and services with the aid of "YouTube".

An Example of companies advertise on "YouTube", LG mobile phone Company will upload their latest products trailers onto "YouTube" when new products launch.

Link to LG KU990 Viewty:


Link to LG BL40 Black Label 4:


Not only companies using "YouTube" as advertising and viral marketing channel but media also post their programme on "YouTube" for reaching readers and audiences.

An Example of Media using "YouTube", Weekend Weekly Magazine: weekly programme

Link to Series 501 - So Man Fung VS Tram Boy Peter:


Link to Series 504 - Make up class:


Beside companies, individuals posted their great works online for their different purpose like sharing their views or just for fun. But sometime individuals' videos may result in a large feedback because of the widespread of "YouTube".

An Example of widespread of YouTube is Julian Smith who is a director and he uploaded a video named "25 Things I hate about Facebook" which resulted in a huge response.

Link to 25 Things I hate About Facebook:


After the video is posted, more than 1 billion people watched it. And even the "Facebook" need to invite him for a visit to their company as a crisis management to repair and rebuild their image affected by the "YouTube".

Link to Inside The New Facebook Layout:


From the above, you can see that "Facebook" and "YouTube" are most powerful viral marketing channels because of the widespread in internet world. They are not only viral marketing channels, but even popular enough to become a discussion topic in the 2009 World Economic Forum.

Link to World Economic Forum 2009 - "Facebook and YouTube Five Years From Now"

REAL CASE OF VIRAL MARKETING AND WOM

HydroActive sports drinks distribute the free sample and display the promotion material in the California Fitness center dancing class and mYoga Class.
To increase their reputation to the target customer.

Lucozade Extra promote the drinks in front of the campus, try to increase the exposure in the student area.

Ribena Promotion ambassador promote the drinks in the restaurant, through the image girl to make some noise in the market.

Sparkling Ribena have a promotion in the hot pot restaurant, through the game to share the fun and product to the public, according to this promotion there are obviously make a noise in youtube and market.

NETWORKING CREDIBILITY IN WOF AND VIRAL MARKETING

The platform and network group is the most important factor to affect the credibility of viral marketing and WOM.

The third party group and platform is always be more trustful and high creditibility of viral marketing, but not means all the post on these forum is a real user's post. Just compare with the group which hold by the brand or company, the third party group is more real user to share their opinion..

VIRAL MARKETING IN HONG KONG

In my opinion, viral marketing is no use in Hong Kong, because of our Chinese Culture, the credibility of forum also already lower lower then before.

Viral Marketing is equal to Word of mouth promotion, but is a marketing tactics in online version, this format already appeal in our market over many many years.

Base on the problem of credibility of viral marketing, I think the most efficient viral marketing effect is through our real friend and family member, they are have high credibility to do and share the message.

SHARE A BOOK OF VIRAL MARKETING

This book have a high credibility about the viral marketing .....

Please take a look...

Wish it can help you all ....in undersatnding about the viral marketing

VIRAL MARKETING VS CREDIBILITY - HUMAN ALWAYS IS THE MASTER OF THE WORLD

Facebook... is the most effective platform to spread out the message to the public in viral marketing promotion...

But How many message is a real case, how you know this is not a viral marketing agency promotion tactic...

This is a good question for the market and the online platform to think about how to keep their platform is a sharing platform but not is a promotion platform...

Keep the credibility of the website is very important, customer becomer more smart and also know what is viral marketing.... So if your want to keep you website become a high credibility website, all of you must keep to check the post...

Computer only is computer ... they cannot define the credibility... Only human... So Human always is the master of the world.

DISADVANTAGE OF VIRAL MARKETING

Viral Marketing has created many advantage to all of us, however it got the disadvantage too. The main disadvantages of viral marketing are many information to misinforms and mislead the audience. Now I will explain some views that about disadvantage of viral marketing:

The disadvantage of viral Marketing is high risk for marketing communication technique. It depends on the process to transfer the message between the person to person. During the process, it may be reached someone would not interest it or associated with something you do not wanted.

Misleading information will send a wrong message to audience and give a wrong impression to your organization. It is more risky and controversial to traditional marketing. If you done it improperly way, may create negative buzz.

Moreover, it is difficult to control. Viral marketing is about spread the message by word of mouth on the internet. The audience will spread the message what they get, therefore the message should not be too complex. And we are difficult to control and measure what the audience get and transfer to other people.

By using viral marketing to spread the message more effectively, you should be careful to avoid the disadvantage. Let's enjoy using viral marketing to grow your business!

VIRAL MARKETING DEVELOPMENT AND CREDIBILITY

Blogger... one of the most comment use for viral marketing tactic, but the development of this tactics will become low credibility...

As my experience, I am working in a marketing agency company for 8 years, the I.T. Development led to the promtoion method and tactic have change a lot in this few years, for using the viral marketing promtuion tactics, many client and company they pay for write the blog by the marketing staff, through their network to spread out the message to the public. For example, Mxd.....(Fastfood), Nxkix (mobile)...

The credibility of viral marketing become lower than before...

VIRAL MARKETING EXAMPLE IN HONG KONG: BA WANG SHAMPOO

YouTube is a website that provides a place that you can upload the videos with no cost. Publics can upload the video they like and share with their friends and the community. This platform helps companies a lot. Firstly, you just sign in with few steps for post video to YouTube, it easy to use and very user friendly. Secondly, you don't need to pay for posting in YouTube. Thirdly, everyone even they were not YouTube member, people can visit and watch the video anytime and anywhere through internet. So, if a company upload an advertisement to YouTube, designed with good viral marketing elements, like a simple and outstanding theme message, the campaign will spread out like virus that target to the whole world.

Following is a local example of viral marketing.

Ba Wang is a well-known China based company. Their brand become famous in Hong Kong because of Jacky Chan endorses their shampoo product. Many people interested in Jacky Chan's speech in the advertisement, and discussed with peers. This advertisement got more than 250,000 people views.

Link to Ba Wang shampoo (Jacky Chan) advertisement video:


At the same period, the popular movie "Ponyo on the cliff by the sea" aroused most of Hong Kong people's interest. Ba Wang reorganized their advertisement and posted to YouTube, with the melody of "Ponyo on the cliff by the sea" theme song and added in Jacky Chan's speech as the lyrics.

Link to "Ponyo" version Ba Wang shampoo video:


This "Ponyo" version video reached more than 1,730,000 people and many people willing to share with others through different channel such as facebook. People created groups to discuss and share their feelings and wordings. This action made Ba Wang shampoo and Jacky Chan becomes the hot topic of discussion again.

JIBJAB - HE'S BARACK OBAMA

JibJab does eCards, but they're probably best known for meme worthy videos, a prime example being their election video ditty in 2008. And if history is any indication, these guys will create quite a stir with their latest video, He's Barack Obama.

The head honchos at JibJab, brothers Gregg and Evan Spiridellis, are debuting their latest creation in front of the President himself. The duo is showing off their soon-to-be viral video hit in front of Barack Obama at the 65th Annual Radio and Television Correspondents Dinner on 19 June, 2009.



This video has used 3D + stop motion + after effect + retroaction which made it got a lot of hit rate in the web and become popular around the world. You can find how to make this video and the storyboard from their blog.

JibJab is a very good example to show us that how to utilizes viral marketing to promote their company. Beside to show this video in front of Barack Obama, they also publicize themselves through Facebook, MySpace, Twitter, YouTube, etc.

With these viral marketing effects, JibJab can spread like a virus. Everyone wants to see it and when they do and they all want to share it to others.

VIRAL MARKETING IN HONG KONG – PRODUCT PROMOTION CAMPAIGN

Viral marketing is a strategy that attracts a huge amount of people via the internet with no promotion cost. It is said to be a word-of-mouth communication and acts as a natural virus or a computer virus since its spreading rate is fairly fast and the degree of effectiveness is so high.

Body Shop is a real example which shows that viral marketing make it become successful. The new Tea Tree products from Body Shop have been using these amazing viral marketing tools in promotion and it spreads as a virus rapidly in HK.

Body shop has used a popular communication site ,Facebook , the community platform ,in order to show updated information about their new products. You can find a facebook logo on its website which will directly link users to its created facebook group .

In this group, people can receive a coupon to have a trial pack of the new tea tree products after they have become a fan of it.

Furthermore, Body Shop will also post latest information of its products in the facebook site, such as product ingredients, how to use the products, the functions and effectiveness of the particular product.

Moreover, readers can obtain all promotion statuses from this group owing to the information will be regularly updated by Body shop such us its road show videos.



Apart from using Facebook as a medium, Body Shop also invites bloggers to use its new products and ask them to share their experiences after using them,which is a simple way of promoting its goods.

http://apple113.blogspot.com/2009/07/blog-post_6751.html

All in all, we can observe that Body Shop has been using different viral marketing tools to promote their new products through videos , community platform and website.

VIRAL MARKETING CAMPAIGN SHOULD HAVE VIRAL DELIVERY

Viral delivery is critical in viral marketing campaigns.

Viral can be word of mouth delivered and enhanced online to reach a large number of people in a short term. Just like a flu virus in humans, viral marketing replicates and propagates itself online. Nowadays, many companies use YouTube, Facebook, MySpace groups to enhance awareness of their brand and can effectively market their product or service using the Internet. Online social networking offers an ideal communication environment to spread the word and take viral marketing to the success.

Let’s talk a viral marketing campaign - Wal-Mart’s Facebook Presence targets students well. This is an viral marketing campaign example using online social networking site to reach their specific target audience.

Wal-mart launched a Facebook group targeting college students getting ready to going back to school. There are links to a supply checklist and links that go back to walmart.com’s music, green shopping area, and information about its new “site to store” service. Also, the killer “app” on the site is available. This is a Roommate Style Match Quiz which asks questions such as, “What is your favorite way to study?” and “If your life were a movie, what genre would it be?” If you took the quiz and it turns out you are a “Brain-Stormer”.

Most importantly, Wal-mart understands Facebook groups are sizable audience for marketers to pursue and the interactive, social nature. The Style Match Quiz not only enables you to take the quiz, but you can also post it to your profile and send it to friends. Thus, through viral marketing, Wal-Mart is able to spread the word about its business quickly and in a cost-effective manner.

Articles in Reuters: Wal-Mart using Facebook to win back-to-school sales:
http://www.reuters.com/article/businessNews/idUSN0843464220070809?feedType=RSS

Wal-Mart: Back-to-College Campagins Photos in flickr:

VIRAL MARKETING CAMPAIGN SHOULD HAVE MEDIUMS

Viral mediums are one of the key components in viral marketing campaigns.
Most viral mediums include video clips, images, interactive games, and even text, can help express and share the idea quickly.

For example, if pictures are worth a thousand words, communicating a message through image or video might allow people to share and download the message all around world.

Let’s see the Barack Obama presidential campaign of 2008 brilliantly used social networking sites to deliver its messages to tens of millions of people across the United States. In this viral marketing campaign, the messages were “Hope” and “Change we can believe in”. The viral mediums can take many forms: the “HOPE” poster, official Barack Obama Web site, (containing policy papers, blogs, tax savings calculator, event information, and so on), and videos.

Barack Obama has implemented viral marketing techniques throughout his site. Barack Obama use different viral mediums such as video, articles, poster to convey the message to reach a tremendous number of target audience.

Link to Barack Obama Video: “Yes We Can”


Link to Barack Obama Web site:
http://www.barackobama.com/

Link to Barack Obama “Hope” poster:
http://www.flickr.com/photos/ari/2238959127/

WHY USE VIRAL MARKETING?

While people are flooded by tones of marketing messages every day or even every seconds in their life through different media channels like billboards, signage, TV ads, interruptive online ads, etc, they have learned how to absorb or skip them.

Consumers are more involved than ever before in controlling communications and message delivery at a global level. Many brands are finally realizing that the most powerful of selling is not through marketer-to-consumer but consumer-to-consumer, it enters to viral marketing.

Unlike traditional ‘top-down’ marketer-to-consumer techniques, viral marketing focuses on personal experience of the brand and taps into the new power of the consumer. One of the reasons consumers find viral marketing campaigns appealing is because the campaigns tend to be non-interruptive and enable them to choose to interact proactively with a communication or not, rather than be passively dictated to. This ‘bottom-up’ approach respects that the consumer is in control; viral marketing campaigns are ultimately driven by consumers themselves.

The result of this user-driven process is ultimately very valuable exponential brand endorsement by influencers and consumers – if the campaign is successful. No business can afford to maintain constant mainstream media brand awareness. So less expensive online media routes and the possibility of peer-to-peer-driven spread whereby the audience effectively becomes another free media channel is very attractive to brands.

WORD OF MOUTH AND VIRAL MARKETING

Marketing agency use trial sampling program to create a word of mouth in the market, through distribute the product to the target user to increase the public awareness.
In fact, after the experience of the user, they willing to share their experience on the forum, it creates a viral marketing effect.

So, the word of mouth marketing promotions have a high relation with the viral marketing.

CREDITABILITY OF VIRAL MARKETING

In 20 century, consumer behavior have total change because of the education level and technique in nowadays. Become more informative and active consumer, that is not easy to motivate to make purchase.
Consumer seeking many different information and opinion on-line before they make purchase, for example, they like to visit the web-site, checking the opinion from different forum or some share group, therefore on-line marketing already is a very importance marketing platform for distribute the information and promote the products.

In here, I would like to tell my experience to you all, I think it must let you think about the credibility of the Viral Marketing.

2 Years before, I worked in a marketing agency, I had to promote one web-site to the student to increase their the rate and exposure in Hong Kong market.
The web-site have a lot of functions, also is the most popular web-site in H.K., the part of the web-site they were going to promote is about their share platform function.

The main purpose of the promotion is to let the student thinks that, they can get and share a lot of useful information in this web-site, This is the most popular website in Hong Kong.

And the target group is 16 -19 yrs old student.

Basie on these enquiry, I had an idea - " Share my mock paper"
During the month before the A-Level started, I collected all subject of the mock exam paper from 10 different secondary schools and post it by our staff, we pretend is the user, we post the mock paper, answer the paper and give many positive comment on the web-site by using over 100 different user account.

The number of users has been increased obviously. We found that there are many users leave their comments and exam papers on the site after the promotion.

According to this real cases, it can let you think of the credibility in on-line world.

Question Time:
What is that web-site in this case?
(Right answer for gift, 10 quotas only)

VIRAL CHANNEL - FACEBOOK

"Bye! Chat with you on Facebook!"
"Leave me a message on Facebook!"
"I will upload photos on Facebook and tagged you."
"Did you watch the Youtube on Facebook?"
You can hear the word "Facebook" in every where in every second.

"Facebook" is like air, you need to live with it. If you don’t have "Facebook" or you even don’t know what is "Facebook", I am sure you are not living on the earth. In nowadays, if people don’t have "Facebook", they will die soon.

"Facebook" is a free access social networking website. People can join networks to connect and interact with others in different countries. You can find your old friends or even your kindergarten schoolmates in "Facebook". Of course, you are welcome to make any new friends over the world.

"Facebook"is not only the king of social networking but also viral marketing.

Facebook's chef operating officer, Sheryl Sandberg, "You want to target everyone? We can give you that, our core focus is on demand generation - on knowing who you are and showing things that will interest you."

Link to Facebook COO Sheryl Sandberg Interview:


"Facebook" can be used as online advertising to promote products and enhance brand positioning. Whatever you wrote, whatever you uploaded or whatever you posted will spread out within 1 second. All your friends will share your things through "Facebook".

VIRAL MARKETING CAMPAIGN SHOULD HAVE VIRAL MESSAGE

What comes to mind when you hear or see the term Viral Marketing? A virus?

The power of viral marketing is substantial, as the value of your campaign can increase exponentially.

In viral marketing campaigns, one of the most important components is viral message.

With viral marketing, marketers want their viral message to get passed on. For this type of viral marketing to be successful, marketers have to start with great content that recipients will want to share with others. The most important element of all messages is to create a very strong emotion and good storytelling. The more touching the video, the bigger the audience it will attract. Then, your viral marketing campaigns will suddenly get a life of its own – and start to spread like a virus.

Viral marketing is all about a good story and emotions. Viral marketing will only be successful if the viral message is good enough or valuable enough to be passed along.

Let’s see Korea Lotte’s 2% bottled water video!
Lotte company uploaded the 2% bottled water video to the YouTube site.
The main ingredient of the video was not the bottled water, but the story. YouTube viewers started to email the video to friends and embed it in their blogs. Through viral marketing, the video was viewed more than 100,000 times. Many were deeply touched by this very successful viral and interactive campaign which should have help raised the 2% branding tremendously.

Link to Korea Lotte’s 2% bottled video:
http://www.youtube.com/watch?v=NJiKkworQ_c


Link to viral marketing campaign:
http://danzarrella.com/examples-of-viral-marketing-campaigns.html

ADVANTAGE OF VIRAL MARKETING

Nowadays, there are many media tools to disposal the information in the mass market, therefore the consumer would shift away those information. It may include something they are interest.

Viral Marketing is a way to continuing change the preference of the consumer by word of mouth, although it has creating both positive and negative implications. For the advantage of Viral Marketing, it offers the opportunity to break through the clutter by providing a brand/ product experience and information to the target market. It allows to specific the target market and more effectively reach the audience.

Using Viral marketing to distribute information would be more effectively, such as article, video directories, blogs, forums, etc. to spread the information with the target audience. It can spread immediately.

It is unlike the traditional advantage technique. Viral marketing is focus with the material that consumers want to spread proactively and spend time to interact it.

By using the viral marketing, the people may pass the information to their friends that they are believed and interest. Therefore, it will be more trustful than the regular advertising.

Those are the some points about the advantage of performing “word of mouth” viral marketing. Do you have any point of it, share with us!