JIBJAB - HE'S BARACK OBAMA

JibJab does eCards, but they're probably best known for meme worthy videos, a prime example being their election video ditty in 2008. And if history is any indication, these guys will create quite a stir with their latest video, He's Barack Obama.

The head honchos at JibJab, brothers Gregg and Evan Spiridellis, are debuting their latest creation in front of the President himself. The duo is showing off their soon-to-be viral video hit in front of Barack Obama at the 65th Annual Radio and Television Correspondents Dinner on 19 June, 2009.



This video has used 3D + stop motion + after effect + retroaction which made it got a lot of hit rate in the web and become popular around the world. You can find how to make this video and the storyboard from their blog.

JibJab is a very good example to show us that how to utilizes viral marketing to promote their company. Beside to show this video in front of Barack Obama, they also publicize themselves through Facebook, MySpace, Twitter, YouTube, etc.

With these viral marketing effects, JibJab can spread like a virus. Everyone wants to see it and when they do and they all want to share it to others.

VIRAL MARKETING CAMPAIGN SHOULD HAVE MEDIUMS

Viral mediums are one of the key components in viral marketing campaigns.
Most viral mediums include video clips, images, interactive games, and even text, can help express and share the idea quickly.

For example, if pictures are worth a thousand words, communicating a message through image or video might allow people to share and download the message all around world.

Let’s see the Barack Obama presidential campaign of 2008 brilliantly used social networking sites to deliver its messages to tens of millions of people across the United States. In this viral marketing campaign, the messages were “Hope” and “Change we can believe in”. The viral mediums can take many forms: the “HOPE” poster, official Barack Obama Web site, (containing policy papers, blogs, tax savings calculator, event information, and so on), and videos.

Barack Obama has implemented viral marketing techniques throughout his site. Barack Obama use different viral mediums such as video, articles, poster to convey the message to reach a tremendous number of target audience.

Link to Barack Obama Video: “Yes We Can”


Link to Barack Obama Web site:
http://www.barackobama.com/

Link to Barack Obama “Hope” poster:
http://www.flickr.com/photos/ari/2238959127/