EXAMPLE OF VIRAL MARKETING

Many companies use their website with Viral Marketing
One of the example is "Calfornia Fitness".
Consumers can have trial of their service by registeration through online.
Consumers can go to their company website and register for 1 week complimentary guest pass for free.

REAL CASE STUDY FOR VIRAL MARKETING

Real case study for Viral Marketing

A marketing company uploaded its company video on "YouTube" for promoting its company and brief audience about viral marketing.

This is a real case in practicing viral marketing through one of the marketing channels-"YouTube"


"Killer YouTube Video Marketing - Viral Case Study"

FUNNY CARTOON FOR VIRAL MARKETING

Let's learn Viral Marketing with funny cartoon!!!

Do you feel bored with Viral Marketing? Just like the man in the cartoon?

If yes, click this cartoon. Viral marketing boy will teach you viral marketing in a funny way~

Let's learn and laugh together!

~Viral Marketing (Creative Cultures Promo)~

THE POWER OF VIRAL MARKETING

Let's hear the CEO tell you about the power of Viral Marketing and Web 2.0

You can't talk about Web 2.0 without talking about viral marketing. Viral marketing is the most powerful element of Web 2.0 marketing.Viral marketing refers to the marketing of a product naturally by word-of- mouth on internet communities such as social media websites. But viral marketing is much more than word-of-mouth marketing. Viral marketing can spread much more quickly and reach way more people than word-of-mouth can.

"Web 2.0 and the Power of Viral Marketing"

WHAT IS VIRAL MARKETING?

How does the viral marketing run?

Let's watch this video and you can find the answer~

"Viral Marketing Serivce"

VIRAL MARKETING CHANNEL - YOUTUBE

"YouTube" is a video sharing website on which users can upload and share videos.
Individuals can upload whatever they want onto "YouTube". All people can watch the videos online while registered users are permitted to upload unlimited number of videos.

With sounds and images in videos, "YouTube" becomes another significant viral marketing channel. Many people promote their products and services with the aid of "YouTube".

An Example of companies advertise on "YouTube", LG mobile phone Company will upload their latest products trailers onto "YouTube" when new products launch.

Link to LG KU990 Viewty:


Link to LG BL40 Black Label 4:


Not only companies using "YouTube" as advertising and viral marketing channel but media also post their programme on "YouTube" for reaching readers and audiences.

An Example of Media using "YouTube", Weekend Weekly Magazine: weekly programme

Link to Series 501 - So Man Fung VS Tram Boy Peter:


Link to Series 504 - Make up class:


Beside companies, individuals posted their great works online for their different purpose like sharing their views or just for fun. But sometime individuals' videos may result in a large feedback because of the widespread of "YouTube".

An Example of widespread of YouTube is Julian Smith who is a director and he uploaded a video named "25 Things I hate about Facebook" which resulted in a huge response.

Link to 25 Things I hate About Facebook:


After the video is posted, more than 1 billion people watched it. And even the "Facebook" need to invite him for a visit to their company as a crisis management to repair and rebuild their image affected by the "YouTube".

Link to Inside The New Facebook Layout:


From the above, you can see that "Facebook" and "YouTube" are most powerful viral marketing channels because of the widespread in internet world. They are not only viral marketing channels, but even popular enough to become a discussion topic in the 2009 World Economic Forum.

Link to World Economic Forum 2009 - "Facebook and YouTube Five Years From Now"

VIRAL CHANNEL - FACEBOOK

"Bye! Chat with you on Facebook!"
"Leave me a message on Facebook!"
"I will upload photos on Facebook and tagged you."
"Did you watch the Youtube on Facebook?"
You can hear the word "Facebook" in every where in every second.

"Facebook" is like air, you need to live with it. If you don’t have "Facebook" or you even don’t know what is "Facebook", I am sure you are not living on the earth. In nowadays, if people don’t have "Facebook", they will die soon.

"Facebook" is a free access social networking website. People can join networks to connect and interact with others in different countries. You can find your old friends or even your kindergarten schoolmates in "Facebook". Of course, you are welcome to make any new friends over the world.

"Facebook"is not only the king of social networking but also viral marketing.

Facebook's chef operating officer, Sheryl Sandberg, "You want to target everyone? We can give you that, our core focus is on demand generation - on knowing who you are and showing things that will interest you."

Link to Facebook COO Sheryl Sandberg Interview:


"Facebook" can be used as online advertising to promote products and enhance brand positioning. Whatever you wrote, whatever you uploaded or whatever you posted will spread out within 1 second. All your friends will share your things through "Facebook".