VIRAL MARKETING IN HONG KONG MARKET - Le Point

Consumers tend to seek out and listen to word of mouth more when the purchase decision is risky and high involvement brands. Buying property is a high involvement process due to the high priced, more complex and more personally relevant. Nowadays, consumers not only go to see the model house, but also search information and rely on opinions coming from the videos, websites and forum. So, marketers should be aware of word of mouth and monitor it closely in Hong Kong property market.

Let’s see viral marketing in Hong Kong - property market example: Hong Kong Tseng Kwan O “Le Point” examination reports on I-Cable program.

Link to Le Point video 1




Link to Le Point video 2




Link to HKITALK
http://www.hkitalk.net/HKiTalk2/viewthread.php?tid=376525


Link to HKGOLDEN forum
http://forum4.hkgolden.com/view.aspx?message=1767712&page=5


Link to discussion
http://hongkong.asiaxpat.com/forums/hong-kong-property/threads/114098/hong-kong-property-prices/

ANOTHER SIMPLE VIRAL MARKETING RELATED INFORMATION (HONG KONG)

While search engines are common and simple tools for searching information, the numbers of links found can result differently even the searching words are slight varied only, like using abbreviations instead of full terms, for example, ‘Viral Marketing in Hong Kong’ vs ‘Viral Marketing in HK’

Below are the numbers of results found in different search engines by using the above-mentioned example:

Yahoo
Viral Marketing in Hong Kong – 1,240,000
Viral Marketing in HK – 174,000

Google
Viral Marketing in Hong Kong – 161,000
Viral Marketing in HK – 134,000

MSN
Viral Marketing in Hong Kong – 436,000

Viral Marketing in HK – 577,000

SIMPLE VIRAL MARKETING RELATED INFORMATION (WORLDWIDE)

When people are trying to look general information through Internet, search engines maybe the immediate tools they need.

What can we get when we search for viral marketing information through some popular search engines like Google, Yahoo, and MSN?

Below are the numbers of results they show when we key in the words ‘Viral Marketing’ in their search bars through service provided by Hong Kong ISP providers:

Yahoo – 54,400,000
Google – 5,770,000
MSN – 4,460,000

Even though there are big different in terms of the number of results, but they have one common area, i.e. they all keep Wikipedia as their 1st result.