SUCCESSFUL OF VIRAL MARKETING HOMEWORK WITH SEO IN HK

Through this project, We learned a lot of useing SEO technique.

Finally successful to go to the first page..

Thank you SEO

EXAMPLE OF VIRAL MARKETING: e-zone

e-zone is the best of PC and digital magazine in Hong Kong. They have been using the viral marketing tools to promote their brand and product by create the platform from facebook and twitter. They will update the latest information and content to those platform and they try to reach more targeted publics through these channel.



Link to e-zone facebook group news:
http://www.e-zone.com.hk/news.php?documentid=6174

Link to e-zone twitter news:
http://www.e-zone.com.hk/news.php?documentid=6175

EXAMPLE OF VIRAL MARKETING - HOW TO SELL SOAP?

In the video, it will explain how can you to sell the soap by viral maketing. Nowadays many campany are try to use viral marketing as a tools.

Let's see the video to understand it:

VIRAL MARKETING RAISING IN HONG KONG

Viral Marketing was raising in Hong Kong rapidly in this few years.

Following the blog and website creation process become more convience in this 2-3 years, people can easy to share their opinion and experience in the internet also the viral marketing agency.

Easy for using, easy for sharing, digital development led to the viral marketing promotion tactic more comment but decrease the credibility of the viral marketing.

SEO AND VIRAL MARKETING IN HONG KONG

SEO can make the blog, website become more famous, through the SEO technique, make your website become more high ranking in the organic search engine . it can increase the credibility of the blog. This is the most important part of doing viral marketing online

VIRAL MARKETING IN HONG KONG MARKET - Le Point

Consumers tend to seek out and listen to word of mouth more when the purchase decision is risky and high involvement brands. Buying property is a high involvement process due to the high priced, more complex and more personally relevant. Nowadays, consumers not only go to see the model house, but also search information and rely on opinions coming from the videos, websites and forum. So, marketers should be aware of word of mouth and monitor it closely in Hong Kong property market.

Let’s see viral marketing in Hong Kong - property market example: Hong Kong Tseng Kwan O “Le Point” examination reports on I-Cable program.

Link to Le Point video 1




Link to Le Point video 2




Link to HKITALK
http://www.hkitalk.net/HKiTalk2/viewthread.php?tid=376525


Link to HKGOLDEN forum
http://forum4.hkgolden.com/view.aspx?message=1767712&page=5


Link to discussion
http://hongkong.asiaxpat.com/forums/hong-kong-property/threads/114098/hong-kong-property-prices/

EXAMPLE OF VIRAL MARKETING

Many companies use their website with Viral Marketing
One of the example is "Calfornia Fitness".
Consumers can have trial of their service by registeration through online.
Consumers can go to their company website and register for 1 week complimentary guest pass for free.

VIRAL MARKETING EXAMPLE IN HONG KONG: OLAY TOTAL EFFECTS

Olay is one of the most recognizable brands in the world. Many product lines with different function under this brand, and Total Effects is one of the sell well product line with a good comment in Asia especially in Hong Kong.

Olay launched a campaign named - “Sharing Olay Total Effects” at the end of 2008. This campaign has been using the viral marketing tools to expand the size of their target marketing and build a good relationship with their existing customers.

“Sharing Olay Total Effects” campaign encourages customers sharing their comments and opinions in their website www.totaleffects.net. Consumers will be guided to upload a self photo took with the product of Olay Total Effects, and recommend this product to their friends by sending email through their website. After they invite their friends, the users can get a sample as a gift. They also can comment the products and get the information of Olay Total Effects products through this website.

Link to Sharing Olay Total Effects advertisement video:


In addition, this website has been save all the customers’ data such as customers’ name, email address, age, and other personal information when they sign in to be their member and attend this event. These data can help to know more about their customers and provide more suitable products or information to retain their customers.

EXPERIENCE OF VIRAL MARKETING THROUGH SOCIAL NETWORK (FACEBOOK)

Whoever use Internet will have chances to come across with viral marketing, especially with the connection of social network.

I would like to share with you how I was affected by viral marketing in Facebook through the enclosed link and picture which I extracted from my account (all personal information were covered) ~ Sense the power of viral marketing now?!

It is a trailer from Pixar which named "Up - Trailer for Pixar's New Movie" source from YouTube.

ANOTHER SIMPLE VIRAL MARKETING RELATED INFORMATION (HONG KONG)

While search engines are common and simple tools for searching information, the numbers of links found can result differently even the searching words are slight varied only, like using abbreviations instead of full terms, for example, ‘Viral Marketing in Hong Kong’ vs ‘Viral Marketing in HK’

Below are the numbers of results found in different search engines by using the above-mentioned example:

Yahoo
Viral Marketing in Hong Kong – 1,240,000
Viral Marketing in HK – 174,000

Google
Viral Marketing in Hong Kong – 161,000
Viral Marketing in HK – 134,000

MSN
Viral Marketing in Hong Kong – 436,000

Viral Marketing in HK – 577,000

SIMPLE VIRAL MARKETING RELATED INFORMATION (WORLDWIDE)

When people are trying to look general information through Internet, search engines maybe the immediate tools they need.

What can we get when we search for viral marketing information through some popular search engines like Google, Yahoo, and MSN?

Below are the numbers of results they show when we key in the words ‘Viral Marketing’ in their search bars through service provided by Hong Kong ISP providers:

Yahoo – 54,400,000
Google – 5,770,000
MSN – 4,460,000

Even though there are big different in terms of the number of results, but they have one common area, i.e. they all keep Wikipedia as their 1st result.

BUILD YOUR BUSINESS BY VIRAL MARKETING

Nowadays every company is thinking of the way to promote their business. “How can promote our business online and lower the cost???” Viral marketing can help you.

If you want to learn how to use viral marketing to grow your business, you should understand "what is viral marketing?", "Why using viral marketing?"

If you still want to know more detail, you can read some example, viral marketing culture in Hong Kong. You should use it carefully, as it will create advantage and disadvantage too.

Enjoy to use viral marketing to grow your business now!!!

WHY VIRAL MARKETING CANNOT WORK BETTER THAN TRADITIONAL WORD OF MOUTH STRATEGY IN HONG KONG?

Base on the definition that viral marketing is a strategy to amplify word of mouth in the digital channels (for example through email or social network), it seems that this strategy may be more useful in cities which fulfil 5 criteria,

1) They are well developed cities,
2) The cities have mature Internet infrastructure,
3) The local telephone charge are costly,
4) The citizens live far away from each other and
5) The citizens are frequent Internet users.

The basic requirement to achieve viral marketing is the existing of mature Internet infrastructure that most likely can be found in all well developed cities like Hong Kong, London, New York, etc. But in order to make viral marketing effective, the rest 4 criteria must also need to meet.

Should the citizens live close to each other, for example in Hong Kong, they may meet frequently easily without the need to communicate through Internet; if the telephone charge were low, for example in Hong Kong again, it would be more convenience for them to communicate through voice than typing; after all, if they are not frequent users of Internet which can be affected by population ageing issue directly, viral marketing will not able to work.

It is easy to understand why viral marketing cannot work better than real life word of mouth in Hong Kong, especially when the population ageing goes serious and major high Internet users are youngsters whose aims to use Internet are mainly playing online games or downloading different programs instead of for real communications or information search.

MISTAKE OF SONY'S VIRAL MARKETING CAMPAIGN

You can find many successful viral marketing campaigns in the real world. Do you know any unsuccessful viral marketing campaign? The most famous brand – Sony had done a mistake in viral marketing campaign. Let’s see the below Sony’s PSP campaign, you could learn from their mistake.

Sony has hired “consumer activation” firm “Zipationi” to create a false video-and-blogging approach to generate interest in their flagging PlayStation Portable handheld machine. In addition, the dancer in the video is not a real hip-hop maven. The video, blog, ads featured people portending to be authentic PSP fans creating messages of love, want for the console, but were quickly uncovered by people that the site, blog were actually developed by Sony. Consequently, Sony viral marketing ploy angers consumers.

You can learn that blogs and other social software rely upon the trust of the reader, which is why links and references on many (not all) posts. Transparency is the key in the modern advertising-savvy marketplace. Bad fakes can be spotted a mile away, and good fakes often get found out with a fanfare of negativity.

Reference:
http://www.slymarketing.com/2007/08/sonys-viral-marketing-mistake/

REAL CASE STUDY FOR VIRAL MARKETING

Real case study for Viral Marketing

A marketing company uploaded its company video on "YouTube" for promoting its company and brief audience about viral marketing.

This is a real case in practicing viral marketing through one of the marketing channels-"YouTube"


"Killer YouTube Video Marketing - Viral Case Study"

FUNNY CARTOON FOR VIRAL MARKETING

Let's learn Viral Marketing with funny cartoon!!!

Do you feel bored with Viral Marketing? Just like the man in the cartoon?

If yes, click this cartoon. Viral marketing boy will teach you viral marketing in a funny way~

Let's learn and laugh together!

~Viral Marketing (Creative Cultures Promo)~

THE POWER OF VIRAL MARKETING

Let's hear the CEO tell you about the power of Viral Marketing and Web 2.0

You can't talk about Web 2.0 without talking about viral marketing. Viral marketing is the most powerful element of Web 2.0 marketing.Viral marketing refers to the marketing of a product naturally by word-of- mouth on internet communities such as social media websites. But viral marketing is much more than word-of-mouth marketing. Viral marketing can spread much more quickly and reach way more people than word-of-mouth can.

"Web 2.0 and the Power of Viral Marketing"

WHAT IS VIRAL MARKETING?

How does the viral marketing run?

Let's watch this video and you can find the answer~

"Viral Marketing Serivce"

VIRAL MARKETING TACTIC - THE BEST JOB OF THE WORLD

According to this case, they use the event to attract the media and public awareness ...

Is a very successful to use of the Viral Marketing Tactic and WOM Tactic

THE BEST INTERNATIONAL VIRAL CAMPAIGN - 「THE BEST JOB IN THE WORLD」

「The Best Job in the World」raised from Australia Tourism Queensland to hire an Island Caretaker to clean the pool, feed the fishes, collect mails, introduce the unique beauty and share experiences of exploring the Island Islands of the Great Barrier Reef, Queensland Australia to others.

This is a well known and a very successful global Viral Marketing campaign in 2009 1st half year and has win a Cannes Lions 2009 Best International PR campaign Grand Prix.

This campaign had a significant global reach across the media and generated such a high volume and highly impassioned response from consumers. Global news coverage included CNN stories, BBC documentaries, TIME magazine articles and everything in between.

And the results are amazing:

- More than US$100M worth of media coverage (from a budget of $US1.2M)

- In 56 days islandreefjob had 6,849,504 visitors- 34,684 applicants from 201 countries

- 47,548,514 page views with an average of 8.62 minutes spent on the site

- A Google search for “best job in the world island” achieves about 52,500,000 listings, and 231,355 blogs

It's a very good and sucessful example to show us that how to make your marketing campaign through Viral Marketing!

Reference:

http://work.canneslions.com/pr/